Wheat field at sunset, softly out of focus
Strategy · Pricing · Operating models

Clear decisions for companies ready to grow.

Pellam & Co. helps leadership teams price with confidence and build operating models that scale.

Client portraitClient portraitClient portrait
140+ leadership teams
VardeARVOnorthloomKestrel&HALDENsola foodsBrask

The decisions that built your company won't be the ones that grow it.

Services.

Within a year of working with Pellam, clients report an average 6.2-point increase in EBITDA margin, measured against the year before.

Based on 38 engagements completed 2021–2025, verified against audited accounts.

With Pellam+6.2 pts margin
Without+1.4 pts
0 pts1 pts2 pts3 pts4 pts5 pts6 pts7 pts
Pricing01

Prices that hold when the market moves.

We rebuild how you set, sell and defend price, so margin stops leaking one discount at a time.

What we offer
Value-based tariffsPrice architectureDiscount governanceWillingness-to-pay researchRenewal playbooks
Get started
Pricing workshop with a client team

“Pellam found four points of margin we had been giving away for years.”

Pellam & Co. photo
Mette Lund
CFO, Arvo Systems
Strategy02

Strategy that turns ambition into a plan.

Where to compete, where to step back, and the investment case that makes the choice stick.

What we offer
Market mappingPortfolio choicesThree-year plansScenario modellingBoard offsites
Get started
Strategy workshop with a client team

“For the first time our board and our team argued about the same plan.”

Pellam & Co. photo
Jonas Ekberg
CEO, Northloom
Operating models03

Structures that let a company move faster.

Decision rights, team shapes and meeting rhythms that keep pace with a growing business.

What we offer
Org designDecision rightsPlanning cadenceShared servicesPost-merger set-up
Get started
Operating models workshop with a client team

“We cut our planning cycle from eleven weeks to four.”

Pellam & Co. photo
Sara Holm
COO, Halden Group
Commercial04

Sales teams that close bigger, better deals.

Segmentation, coverage and deal desks that point your best people at your best accounts.

What we offer
SegmentationCoverage modelsDeal deskIncentive designKey account plans
Get started
Commercial workshop with a client team

“Average deal size is up 31% and the pipeline finally makes sense.”

Pellam & Co. photo
Elias Brandt
CCO, Kestrel & Co.
Investment cases05

Investment cases boards say yes to.

Capital plans built on numbers your board can test, with the risks written down in plain words.

What we offer
Capex casesMarket entryDue diligenceValue creation plansBoard papers
Get started
Investment cases workshop with a client team

“Approved in one meeting. That has never happened here before.”

Pellam & Co. photo
Karin Varde
Chair, Varde Steel

What changes whenyou work with us.

Without
pellam&co
Guessing which lever moves the number.
  • Discounts decided deal by deal
  • Strategy refreshed once a year, then shelved
  • Decisions stuck between three committees
  • Growth that nobody can explain
With
pellam&co
Knowing exactly which lever moves the number.
  • Prices set on value, reviewed every quarter
  • One owner for every decision that matters
  • Board papers that end in a clear choice
  • Margin growth you can trace to a lever

Most firms slow you down with decks and steering committees.

We built our method to change a decision in weeks, not quarters.

Pellam partners in a working session with a client team
pellam&co

How we work

A short film from our Copenhagen studio

We work at the pace of your board, not a project plan.

Decisions are made in the room, written down the same day, and reviewed at the next meeting. No forty-page appendix needed.

Partner-led

The partner you meet runs the work. No hand-off to a junior team after the pitch.

Fixed scope

One price agreed up front. If the scope grows, that is our problem, not yours.

Measured

Every engagement ends with a written result against the baseline we set together.

Client executive in her office

Testimonials

“Pellam didn't hand us a strategy. They helped us become a company that makes decisions.”

Pellam & Co. photo
Lea Winther
CEO, Halden Group
0.0
from 86 client reviews

“They asked better questions in week one than our last advisers did in a year.”

Pellam & Co. photo
Freja Dahl
CEO, Sola Foods

“The pricing model paid for the engagement inside one quarter. We still use it every month.”

Pellam & Co. photo
Martin Holt
CFO, Brask Logistics

“Clear, calm and honest when the answer was not the one we wanted. That is rare.”

Pellam & Co. photo
Anna Søberg
Founder, Northloom
0.0x

Average return on fees in year one

0%

Faster planning cycles after operating-model work

0%

Clients who come back for a second engagement

0+

Engagements since 2011

Ida Marsk

I've personally led 60+ pricing engagements. Let me show you what's possible for yours.

Ida Marsk, managing partner

Case study · 2026

How Varde Steel won board approval for a €310m plant in 14 weeks.

Investment caseStrategyBoard advisory
€310m

Investment approved

14

Weeks from brief to board vote

“The clearest board paper we have ever put in front of our owners.”

Karin Varde, Chair
Varde Steel headquarters meeting floor
View case study
pellam&co

Meet the partners
behind the decisions.

Portrait of Ida Marsk
Ida Marsk
Managing partner, Pricing
01

Fifteen years in B2B pricing. Previously led commercial strategy at a Nordic logistics group.

Portrait of Henrik Aas
Henrik Aas
Partner, Strategy
02

Works with industrial and energy companies on where to compete and how to fund it.

Portrait of Clara Wendt
Clara Wendt
Partner, Operating models
03

Has redesigned organisations from 80 to 8,000 people, most recently after two mergers.

Portrait of Tomas Krogh
Tomas Krogh
Partner, Commercial
04

Built deal desks and coverage models for software and medical device companies.

Pellam team at work in the Copenhagen studio
Join us,
we're hiring.

We look for people who would rather be right than busy.

Apply now
Engagements & questions

Pricing for your next decision.

Rated 4.9 by clients · four new engagements a quarter
Starting at
€18,000
Get started
  • 01Price diagnostic across your top 3 segments
  • 02Value-based price list, ready to launch
  • 03Discount rules for the sales team
  • 04Two partner workshops with leadership

Questions, answered.

Partner portrait
Still unsure? hello@pellam.co

Mostly owner-led and private-equity-backed companies with €50m to €2bn in revenue, in industrial, software, logistics and consumer markets.

Our studios are in Copenhagen and London. About a third of our work is with companies headquartered outside Europe.

A partner leads every engagement and is in the room for every key meeting, supported by a team of two to four.

Smaller teams, fixed prices and a written result at the end. We take on fewer projects so each gets a partner's full attention.

Pellam & Co. photo

Let's find your next margin lever.

  • A partner replies within one working day
  • Free 30-minute call, no slides
  • Fixed price before any work starts

“The first call was more useful than most workshops I've sat through.”

Pellam & Co. photo
Anna Søberg
Founder, Northloom
pellam&coReply within 1 working day
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Studios

Havnegade 41
1058 København K

12 Bream's Lane
London EC4A 1XX

hello@pellam.co
+45 32 55 01 47

© 2026 Pellam & Co. ApSStrategy, pricing and operating models

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